ABOUT US & OUR STORY

ABOUT US

Our products are natural, vegan and cruelty – free, formulated for those with dry skin, acne prone skin, eczema, fungus skin, stretch marks and uneven skin tone. By choosing our waterless, natural, vegan, and cruelty-free skincare products, you are not only taking care of your skin with high-quality, effective ingredients but also making a positive impact on the environment and supporting ethical practices. We believe in naturally empowering your skin, with solutions that align with your values. ELBA Beauty is founded by Thando.

ORIGIN STORY

I've always had sensitive skin and struggled with issues like dryness, fungus on my upper body, and an uneven skin tone. These challenges took a toll on my confidence, and I often found myself trying to cover up my insecurities. Growing up, I was teased about my skin; people would ask why my skin tone was uneven or why I had spots on my back and stomach. I tried countless products, from high-end brands
to budget options, but nothing worked. In fact, some products made my skin even worse. Desperate for a solution, I turned to natural home remedies like cucumbers, potato juice, lemon juice, baking soda, and apple cider vinegar. Unfortunately, the high pH levels in lemon, cider vinegar, and baking soda only aggravated my skin condition. At the time, I didn't know better; I was just trying to regain my confidence. Beauty standards were different when I was a teenager, and I felt the pressure to fit in.

During my time at university, I began experimenting with my own skincare formulas. I started buying natural and organic oils and butters, creating products in my room. Slowly, I saw a positive change in my skin’s texture and overall appearance. My skin felt more hydrated, and the fungus on my upper body eventually cleared up.
While I still have some insecurities, I walk with far more confidence today than I ever did in the past.

I've decided to share the products I created for myself in the hopes of helping others with similar struggles. My goal is to help people regain their confidence and
embrace their natural beauty.